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Robert Day for Pepsi-Cola

In the 1940s as America entered the postwar period, Pepsi-Cola's advertising included radio jingles, skywriting, and a vigorous print campaign using a number of popular cartoonists. There was an...

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Robert Day: The Coolest Horses

Not everyone gets to have air conditioning. A cartoon by Robert Day published in Sports Illustrated during the summer of 1957 explains which horses get to be the coolest."Only when their earnings top...

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My Entry in The New Yorker Cartoon Caption Contest #663

Grab a slice of my entry in The New Yorker Cartoon Caption Contest #663 for May 20, 2019. The drawing is by Drew Panckeri."There's your mistake:  it's a piazza."These captions seemed to have the wrong...

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Robert Day: Saga of the Bronx Mink

For the advertising agency Young & Rubicam, cartoonist Robert Day provided an elaborate illustration of a Bronx Street scene in 1940. The one disparate element, reportedly true according to the...

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The Cartoon Collections Caption Contest #24

This week the Cartoon Collections Caption Contest #24 illustrates some of banking's best practices. The drawing is by Drew Dernavich."No, not Penn. Teller.""I fall for this every time.""Define what you...

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License Plate for What Should Never Be Cooked?

This license plate was seen today but not cooked."MYGOOSE"New York State License Plate02934

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William Steig: The Art of Storytelling

Advertising agency Young & Rubicam published a print ad in 1935 using New Yorker cartoonist William Steig to illustrate the art of telling a story. We see that one speaker can be engaging while...

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Robert Day: Rescue Options

Robert Day's original New Yorker cartoon of April 2, 1932 depicts a crew fighting a fire and staging a rescue in a high-rise apartment building. The scene is handled with considerable skill, visually...

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Robert Day: Dogs I've Known...

A 1947 ad for Gro-Pup dog food, a product made by Kellogg's, is illustrated by cartoonist Robert Day. Entitled Dogs I've Known..., the ad features three general types of dog: finicky eater, lazybones,...

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My Entry in The New Yorker Cartoon Caption Contest #664

All rise for my entry in The New Yorker Cartoon Caption Contest #664 of May 27, 2019. The drawing is by Pat Achilles."Any more misdirection and I'll misdirect the jury."These captions weren't legally...

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H. T. Webster: A Green Thumb

Advertising agency Young & Rubicam enlisted quite a few cartoonists in its long-running in-house print campaign promoting the company's own services. Potential clients were shown various means by...

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The Cartoon Collections Caption Contest #25

This week the Cartoon Collections Caption Contest #25 gives their cartoon file name Doctors Without Diplomas. The drawing is by Bob Eckstein."You can't be too careful about a sprained ankle.""You won't...

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Garrett Price: Two Faces Are Better Than One

At this point we can make a few generalizations about the cartoons used by advertising agency Young & Rubicam in its decades-long print campaign to promote its services to the industry. Although Y...

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Good Omens Signed by Neil Gaiman

Neil Gaiman appeared at Town Hall on May 22 to talk about Good Omens. The 1990 book he wrote with Terry Pratchett (1948-2015) is being promoted again in conjunction with a new Prime original television...

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Richard Decker: Desert Island Client

Cartoonist Richard Decker's 1941 advertisement for ad agency Young & Rubicam takes the series to a new location, a desert island. As an allegory for the client's reported sentiment that he gets...

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My Entry in The New Yorker Cartoon Caption Contest #665

Stand tall for my entry in The New Yorker Cartoon Caption Contest #665 for June 3, 2019. The drawing is by P. C. Vey."Don't ask me to break my agreement with Uber."These captions never surfaced."I'm...

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Claude Smith: A Captive Audience

A 1955 print advertisement for advertising agency Young & Rubicam humorously illustrates the concept of a captive television audience. TV was a new medium but the advertising industry was working...

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The Cartoon Collections Caption Contest #26

This week Hawaiian Shirt Day was the file name for the caption contest cartoon in the Cartoon Collections Caption Contest #26. The drawing is by Ellis Rosen."Fridays are casual, not corny.""That's a...

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Richard Decker: Horse Sense

In advertising agency Young & Rubicam's long-running series of print ads, every picture tells a story and every story has a moral. That moral is generally a reinforcement of the importance of...

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Carl Rose: Wolves in Sheep's Clothing

Did a Madison Avenue advertising campaign successfully counteract Axis propaganda? Ad agency Young & Rubicam's 1943 ad illustrated by cartoonist Carl Rose attempted to alert wartime readers to the...

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