Mr. Lemon Hart and Mr. Lamb take their respective dark rums for a ride on a tandem bicycle in an advertising poster by Ronald Searle. Here the campaign was, like the bicycle, built for two. It ran between 1951 and 1962, propelled forward for just over a decade despite that rather limp bicycle chain.
 |
| Ronald Searle eBay listing accessed November 20, 2020 https://www.ebay.com/itm/Original-vintage-poster-RUM-LEMON-HART-TANDEM-CYCLE-1956-Searle/153710443014?hash=item23c9db3a06:g:b5QAAOSwy6JdwEdi |
 |
| Ronald Searle eBay item description |
Note: Want to see more? RonaldSearle's work for the Lemon Hart Rum advertising campaign is exhaustively documented in a 2007 post by Matt Jones on Perpetua, the Ronald Searle tribute blog, here. It includes this very poster.
03448