This year marks the 25th anniversary of the memorable Absolut Vodka Cartoon Contest in the
New Yorker. Since the early 1980's, countless talented artists have contributed to a series of remarkable ads for this campaign. In 1991,
New Yorker readers were offered the chance to appear in an Absolut advertisement to be published in the magazine. All they had to do was create a
New Yorker-style cartoon—and win the contest.
Unlike today's caption contest, entrants were called upon to conceive the drawing as well as the concept, which might or might not include a caption. As a guide to how this could be approached, no fewer than ten
New Yorker cartoonists each created a full page advertisement for the campaign. They all appeared together in the June 10, 1991 issue along with the contest announcement, the rules, and a tantalizingly blank page labeled Absolut Cartoon.
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"Appearances seem to indicate that they were quite civilized." Absolut Weber. Robert Weber,The New Yorker, June 10, 1991, page 51
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"Absolut Janie, Absolut Herb." Absolut Chast. Absolut Hamilton. Roz Chast William Hamilton |
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Absolut Quandary "Absolut sublime." Absolut Roberts. Absolut Koren. Victoria Roberts Edward Koren |
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"Now that's an Absolut monarch!" "I'm pleased to report that both East and West
are in full agreement on all issues." Absolut Lorenz. Absolut Richter. Lee Lorenz Mischa Richter |
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"I came. I saw. I had the Absolute on the rocks" Absolut Ziegler. Absolut Shanahan. Jack Ziegler Danny Shanahan |
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See Your Absolut Vodka Cartoon in the New Yorker Absolut Cartoon. |
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"O.K., C.S., are you ready to deal big-time?" Absolut Barsotti. Charles Barsotti |
Last year, six of the ten works of original art from this campaign were sold on eBay.
Absolut Weber:
After the sale, two fascinating details showing white-out and corrections appeared on David Apatoff's
Illustration Art blog:
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Detail
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Detail
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EBay Listing Ended November 5, 2014
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Absolut Ziegler:
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Jack Ziegler's signature |
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EBay Listing Ended May 23, 2014 |
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EBay Listing Ended December 25, 2014
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Sold! |
Absolut Lorenz:
Absolut Barsotti:
Absolut Chast:
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Rob Chast's signature |
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http://www.ebay.com/itm/Roz-Chast-New-Yorker-Magazine-Cartoonist-Published-Original-Absolut-Vodka-Ad-/301141938952?pt=Art_Paintings&hash=item461d755308&nma=true&si=UB68sj2DvLx%252F9kdb54zXrlCgzYs%253D&orig_cvip=true&rt=nc&_trksid=p2047675.l2557 |
Absolut Koren:
And the contest winner is...
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"I see you have connections with the spirit world." Absolut Gomez. Loretta Gomez, The New Yorker, December 16, 1991, p. 37
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Note: Well, that should do it for today. The aqua links below lead to further bloggery on these artists. Cheers!
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